QualBlog - Latest Comments

Re: New Online “Homework” Tool for In-Person Qual

Jim — Fri, 16 Nov 2012 20:53:42 -0000

True. I do not think it will be used for every project by any means. However, it has advantages and, like most online/mobile capabilities, expands our ability to design ever-better research to meet our study objectives more effectively and efficiently.

Re: New Online “Homework” Tool for In-Person Qual

Silenthill_1998 — Mon, 12 Nov 2012 13:14:59 -0000

It's a good idea... but keep in mind that not all marginalized persons have access to computers or the internet. I suppose it would depend on your target participant group. ~K.

Re: New Online “Homework” Tool for In-Person Qual

Susan Abbott — Fri, 09 Nov 2012 12:05:45 -0000

Great idea, glad to see a response to a major need in the marketplace.

Re: QRCA Panel Speaks Out on Social Media Recruiting

Frank — Wed, 24 Oct 2012 23:45:47 -0000

Interesting... thanks for the insight.

Re: QRCA Panel Speaks Out on Social Media Recruiting

Michelle Finzel — Wed, 24 Oct 2012 09:04:16 -0000

Great recap, Jim! You were an asset to the panel and a great sport. I think the key takeaways are that social media is here to stay, but that it cannot be used as a stand-alone, qualitative recruitment method. Quality research is still everyone's goal, and we can use social media as another avenue to help us all get there.

Thanks again!

Re: Up Brands in a Down Economy

economic share — Fri, 19 Oct 2012 09:18:22 -0000

nice information
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Re: Is it ethical for social media monitoring providers to use Tweetbots?

tony — Wed, 29 Aug 2012 18:32:18 -0000

is this something like http://www.tweeted.us

Re: Mobile phone use while shopping is taking off

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Re: About QualBlog

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Re: Mobile surveys, mobile qual look to explode in 2012: GRIT report

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Re: CASRO Conference: Social Media ‘Superficial,’ Lacking ‘Value’

Jane Clements — Thu, 05 Jul 2012 02:26:45 -0000

Social Media won't always be relevant for all businesses, or all purposes. It's the right tool for some jobs, but not others. Karen's post below regarding 'chatter' - if the chatter is relevant to what you are researching or targetting then it's worthwile.

Re: Mobile surveys, mobile qual look to explode in 2012: GRIT report

Table Pads — Sat, 30 Jun 2012 05:46:15 -0000

With more and more people going for mobiles, the importance of mobile surveys has suddenly turned very important.

Re: Mobile surveys, mobile qual look to explode in 2012: GRIT report

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Re: Online Qualitative Helps Healthcare Research Company Unlock Reasons Why Patients Don’t Take Their Medicine

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Re: QualBoard Mobile…Born-On Date: February 1, 2012

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Re: About QualBlog

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Re: Online Qualitative Helps Healthcare Research Company Unlock Reasons Why Patients Don’t Take Their Medicine

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Re: About QualBlog

http://DCincome.com — Mon, 11 Jun 2012 04:39:57 -0000

The quick and easy way that a blog can be updated is a great advantage to bloggers – especially personal ones who want to be able to keep a daily log of events. This ease, however, can lead to unreal expectations for business blogs – where visitors might expect them to be updated each day, even if that's not possible.

Re: Unilever Driving Qual Change through Accreditation

Jim Bryson — Wed, 30 May 2012 10:45:44 -0000

I believe Unilever is addressing the difference between experience and process with their distinction between "research lead" and "moderator." I assume the Research Lead will be paid more and be expected to deliver a higher level of insights, whereas, the "moderator" may be more of a process person. This is why I am hopeful that the Unilever accreditation may help evolve the qualitative business model so that experience and strategic thinking ability become more highly valued.

Re: Unilever Driving Qual Change through Accreditation

Susan Abbott — Wed, 30 May 2012 09:24:15 -0000

I had never thought to approach them before, but this is making me think we might have something to talk about.
More seriously, you are quite right -- a process is no guarantee of insights. However, I think having a good process does increase your odds of success.

The second key ingredient is wisdom combined with experience, and that is something very difficult to codify into a process. It can, however be measured to some extent (refer Elliot Jaques work on human capability).

You do raise the significant question of compensation -- someone who does strategy work that is solidly based on qualitative insight gathering should get more than a "moderator".

Re: Unilever Driving Qual Change through Accreditation

Doerte (Dotti) Toellner — Wed, 30 May 2012 05:39:59 -0000

Unilever using our thinking as their key purchase criterion - this can only be good for our industry!

Re: Mobile phone use while shopping is taking off

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Re: About QualBlog

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Re: QualBoard Mobile…Born-On Date: February 1, 2012

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Re: Where are the social media research successes?

Ljn — Fri, 27 Apr 2012 11:24:41 -0000

I hear only pins....